Nicola Formichetti Announced as Artistic Director at Diesel

By Butterboom Writers  /  April 10, 2013

The stylist and designer is on board to rip it up at Diesel.


Just two days after it was announced that Nicola Formichetti was leaving Thierry Mugler, Diesel revealed that he was to become the new Artistic Director at the Italian denim-based brand. A force to be reckoned with in the fashion industry, Formichetti, who is most famous for being Lady Gaga‘s stylist and Fashion Director at Vogue Hommes Japan, will oversee all creative activities of Diesel’s main line.

In addition to this he will head up a new project, DIESELREBOOT, which will use the power of social media and the global community to rip apart and re-build the Diesel brand by harnessing the creative power of young people around the world. Watch this space, Diesel will never be the same again!



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