Louis Vuitton’s New Advertising Campaign: L’Invitation au Voyage

By Butterboom Writers  /  November 12, 2012

The first ever Louis Vuitton ready-to-wear television commercial.


November 12th marks the release of Louis Vuitton‘s first ever ready-to-wear television commercial featuring  model Arizona Muse. The film signifies a new chapter of communication for the French fashion giant.

Photographer and director duo Inez van Lamsweerde and Vinoodh Matadin created the commercial, which follows Muse as she ventures into one of the world’s most iconic museums, the Louvre. The story is one of travel, both physically and metaphoically, and invites the viewer to become master of their own destiny.


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