The City’s Newest Mall.
K11, the world’s first ‘Art Mall,’ opened recently in Tsim Sha Tsui – the brainchild of Adrian Cheng, grandson of Cheng Yu-Tung – who just happened to be the billionaire founder of one of the largest real estate and retail companies in Asia, New World Development. Adrian’s experience in retail spans to overseeing over 40 department stores in Mainland China and also the famous Chow Tai Fook jewellery chain stores all over Asia.
A bit flash? Cheng thinks not; ‘Hong Kong needs something new with some element of street entertainment and I believe the answer is a combination of art, people and nature.” The ‘Art and Retail’ project cost HK$3 billion and covers over 340,000 square feet of space combining 100 retail stores, art exhibitions from local artists and an open-air piazza. The idea is that you can shop and tour the six-storey mall, while still appreciating the art pieces installed throughout.
Besides the usual suspects like Jill Stuart, Puma Black Label and big players like Tiffany, Omega and of course Chow Tai Fook, it’s refreshing to see that over half of the stores are new to Hong Kong including French menswear brand Dormeuil, Spanish beauty brand Ainoha and a Paul & Joe Beauty store.
18 Hanoi Road, Tsim Sha Tsui, Kowloon. Hong Kong. Tel: 3118 8070