In a unique campaign for its Blue Label, Johnnie Walker has teamed up with Hollywood for a short six-minute film starring Jude Law and Giancarlo Giannini. The film, The Gentleman’s Wager – directed by British director Jake Scott – revolves around the two men and a wager.
Shot in the British Virgin Islands, the Caribbean and London, the story begins with both Law and Giannini sipping the blended Scotch Whisky on a fine, hand-crafted boat. Looking out across the ocean, Law suddenly announces that he wants to buy the boat. The catch? The boat is not for sale and in order to get it, he will have to put on a unique performance.
And thus begins a cleverly orchestrated performance by Law, who is as suave as we remember him to be. Let’s just say that there is a lot of dancing, a cool jazzy soundtrack, a cast that is perfectly styled, and… well, you just have to watch the video cause we don’t want to give too much away! Also, we are pretty certain that this won’t be the last of the wagers from Law and Giannini. You’ll have to watch to it get what we mean!
The film carves out the right message for Johnnie Walker Blue Label with its cool and sophisticated treatment, from the cast to the location and the storyline. After all, Blue Label is the pinnacle of perfection in the brand’s prestigious stable. Created using the rarest casks in the House of Walker, the spirit is known for its exceptional quality, character and flavour, and for retaining the signature smokiness of Johnnie Walker whiskies.
Get a sense of what this coolness is all about by watching the video below –
Sponsored by Johnnie Walker