Hollister opens in Hong Kong

Hollister Hong Kong | Festival Walk Kowloon Tong | Butterboom
By Butterboom Writers  /  August 26, 2011

Hong Kong’s all abuzz with the number of new American clothes stores flooding our fragrant harbour and now there’s a new one to add to the list – Hollister, which has just opened its first Asian branch in Festival Walk.

Hot on the heels of fellow American imports American Eagle, Gap, Forever 21 and Hollister’s parent company Abercrombie & Fitch, which have all pitched up here (or are about to) in recent months, Hollister is bringing its trademark SoCal surfer style to our shores.

Hollister Hong Kong | Festival Walk Kowloon Tong | Butterboom

The 10,000 square store is kitted out with a video wall featuring footage of surfers riding the waves at California’s Huntington Beach and we’ve already heard reports that a pair of buff surfer dudes are stationed at the shop’s entrance!

Hollister Hong Kong | Festival Walk Kowloon Tong | Butterboom

Expect plenty of the laidback beach-inspired pieces that have made Hollister so loved in the States (think American Eagle crossed with Abercrombie & Fitch and you’re pretty much there) – distressed jeans, denim shorts, printed tees, preppy polos, checked shirts, flip-flops, summery fragrances and impossibly gorgeous shop assistants galore.

Hollister Hong Kong | Festival Walk Kowloon Tong | Butterboom

Hollister seems to be going down a storm in Kowloon Tong already – there were twenty-strong queues on opening day! Will you be joining them?

Where? 

  • Hollister Co., UG-02, Festival Walk, 80 Tat Chee Avenue, Kowloon, Hong Kong. Tel: 22655 000
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