The Boy Wizard makes money appear like magic.
With just about everyone in Hong Kong going to see Harry Potter and the Order of the Phoenix this weekend (and apparently for the next 3 weeks minimum as the IMAX showing is booked solid right till the end of July) someone has tallied up just how much money Harry will be making for his creator through the movie, books and all the licensed products.
Amazon.com +80% reports that more than 1.07 million Potter books have already been pre-ordered in the U.S. and it has taken in 1.6 million pre-orders worldwide.
Electronic Arts Inc. +0%. EA is the software developer that has the license to make Harry Potter video games.
IMAX Corp. +15%. IMAX will show a big screen 3D version of the latest movie. IMAX lost money last year and is expected to do the same next year as well.
Mattel Inc. +12%. Mattel makes Harry Potter action figures, games and puzzles.
Time Warner Inc. -4%. Time Warner owns Warner Bros., which is releasing the film. Time Warner is also the parent company of this blog. The film is expected to be a huge blockbuster, following in the footsteps of its four predecessors, which have combined to gross more than $3.5 billion worldwide.
See the other companies that stand to gain the most from the success of Harry Potter here.