Gucci Supports Enviromental film “Home”

By Butterboom Writers  /  May 13, 2009

Gucci launches limited edition T-shirt in support of “Home”.

Powerhouse brand Gucci has recently announced its support for the enviromental film “Home”. Directed by Yann Arthus-Bertrand, produced by Luc Besson and funded by PPR Group, Home tackles present environmental issues presented through different aerial and scenic shots from over fifty countries worldwide.

Gucci’s Creative Director, Frida Giannini designed a limited edition T-shirt, which will only be sold in selected Gucci stores. Made from 100% organic cotton, this T-shirt has Home and Gucci logos all over it. It will be sold with a cute white canvas tote featuring the same logos. All proceeds of the sale will go to


Home will be released on June 5th – World Environment Day – in cinemas, on television, on DVD and on the internet in 14 different languages and in over 87 countries around the world. Visit for more details.

How much?

  • Home T-shirt HK$1550

Where to Buy?

    Exclusively at

  • Shop G23-30, The Landmark, Central.
  • 28 Canton Road, Tsim Sha Tsui.

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