Gucci shows Li Bing Bing the Love

By Butterboom Writers  /  May 2, 2012

Li Bing Bing to star in a new Gucci campaign.

Fashion loves Li Bing Bing (or vice versa), evident from her front row appearances at shows to her on/off carpet style and gaze-worthy beauty. Gucci has decided to act on this love by making her the star of a new advertising campaign dedicated to the house’s handbags, fine jewelry and timepieces.

The minimalist images were shot by Sølve Sundsbø in London and feature both classic and new styles of accessories, ranging from the signature Jackie handbag to an 18k yellow gold, horsebit inspired necklace and New Bamboo watch.

“Li Bing Bing “embodies the Gucci woman with her contemporary femininity”, explains Frida Giannini, making her the perfect choice for the campaign. Set to debut across the Asia Pacific region starting this month, keep your eyes peeled for this multiple series fresh campaign.


By Natasha Lai


Leave a Reply