Gucci taps into the kids market.
Gucci is the latest designer brand to launch their kids line in Hong Kong, doing it Gucci style at the flagship store in Landmark on Universal Children’s Day, November 20th, and transforming it into a children’s playground complete with a Teddy Bear’s photo corner!
Portrait photographers were on hand to shoot children and families with a GG embossed photo frame to take home. Kids were also treated to milkshakes, candied marshmallow sticks, crème brulee ice cream cones and plenty of colourful balloons as they were groomed to become loyal future Gucci customers!
Well at least now we know where to buy Christmas gifts for our fashionable friends’ kids!!
The new children’s collection, conceived by Gucci Creative Director Frida Giannini, is for children between the ages of 0 -8 and includes apparel, shoes, small leather goods and selected accessories including jewellery, sunglasses, scarves and blankets. The line is currently available in select Gucci boutiques, department and specialty stores and www.gucci.com