‘The Standard’ Goes Free in Hong Kong

By Butterboom Writers  /  December 31, 2007

Finally, free newspapers in English!

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Originally Published on Butterboom.com: SEPTEMBER 5, 2007

In the boldest news of the year, former paid-English language newspaper The Standard will switch to FREE distribution in Hong Kong:

Media conglomerate Sing Tao News Corp (1105) announced yesterday its English-language newspaper, The Standard, will switch to free circulation next Monday – a move industry observers expect to change the landscape of the Hong Kong media market.”There is a worldwide trend towards free tabloid newspapers that deliver news in an easy-to-read, lively and no-nonsense style,” Sing Tao News Corp chairman Charles Ho Tsu-kwok told a press conference. “The time has arrived for Hong Kong’s first free- circulation English newspaper.”

Initially, 120,000 copies will be distributed daily at more than 80 high- traffic points in the main business districts, including Central, Western, Admiralty, Wan Chai, Causeway Bay, Quarry Bay, and Tsim Sha Tsui.

If no new players enter the free- paper market, The Standard can break even in 12 or 18 months, said Sing Tao chief executive Lo Wing-hung.

Following the experience of Headline Daily, The Standard will double its circulation if a new competitor joins the fray, Lo said. “No matter what, we will be ahead of our competitors by at least two times their circulation,” he said. “This is how Headline Daily secured a substantial market share.”

We think this is huge news for Hong Kong as we have many free Chinese newspapers available in MTR stations, this is the first English language one with what will be the largest circulation newspaper in Hong Kong. So look out for it on Monday and let us know what you think!

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