Coach New York Stories Ad Campaign

coach liu wen black hand bag 2013
By Butterboom Writers  /  November 1, 2013

For its Fall 2013 global advertising campaign, Coach has decided to capture the magic of autumn in its home, New York, with a cast of It fashion models who represents the spirit of the city. The Coach New York Stories campaign was developed and creatively directed by integrated branding agency Laird + Partners while the print campaign was shot by photographer Craig McDean.

Shot on the streets of Manhattan in various locations like Tribeca and the West Village, models Karlie Kloss, Liu Wen and Will Chalker were chosen for their unique love and loyalty to New York. They shared their Coach stories and bond to the city in a video featured on You can even connect with the models, follow their stories online and through social media to learn more about them and their Coach style.

Coach New York Stories Ad Campaign Karlie KlossKarlie Kloss

Coach New York Stories Ad Campaign Will ChalkerWill Chalker

Check out their individual Coach New York stories –

  • Model Karlie Kloss, who lives in West Village with her dog, Joe (check him out in the campaign!)
  • Liu Wen, who shares her allure of the Big Apple.
  • Will Chalker, and Englishman who can’t get enough of New York City’s skyline.

Photo credit: Coach


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