Burburry World Live in Taipei.
Burberry threw a huge Burberry experience party on 26th April to celebrate the opening of the their Taiwan flagship store in Taipei 101. Titled the Burberry World Live event, this is the first of Burberry’s immersive touring event designed to bring to life the Burberry worlds of British Heritage, Fashion and Weather via a digital platform.
It was raining outside with chilly winds, so it seems that Burberry really did bring British weather to Taipei. Nonetheless you couldn’t ask for a more appropriate weather to wear a Burberry trenchcoat. The event was held in a custom built cylindrical space designed by Christopher Bailey (build in just a week) right across the street from Taipei 101 building. Set against lighted trees with a view of the giant digital screen featuring Burberry’s autumn/ winter visuals, it was an incredible venue for the event.
Outside hords of fans and reporters waited in the rain to catch glimpses of their beloved Taiwanese stars that attended the event including Jolin Tsai, Jessica(Girls Generation), Daniel Henney, Patina Lin, Sandrine Pinna, Edwin Ji, Ran Chen, Sandee Chan, Tony Yang, Janet Tsieh, Larisa, Stella Huang and others.
We were checked in by Burberry’s smarty clad staffs in umbrellas using their iPads. Inside the multi-sensory experience blurred the physical and digital dimensions and we were transported to Burberry’s digital world as their 8 part 360 degrees film was broadcasted on the digital screen wall. British musician Tom Odell performed live for the fist time with a Taiwanese string quartet on a dramatic crystal like encrusted stage set in the middle of the space and British-Chinese actor/DJ Tom Price kept the party going till late.
Our verdict -A truly amazing Burberry experience! Check out the video for yourself.
Burberry World Live will tour cities globally including London, Hong Kong and Chicago later this year. Stay tunned for their Hong Kong tour, we are guessing will happen in October to coincide with a store opening!
*Butterboom was invited to the Burberry World event in Taipei