The princess of pop collaborates with H&M on a capsule collection.
She is probably the biggest star in the world right now, so if anyone is going to sell your clothes then it’s a safe bet that Beyoncé will. Not that H&M need too much help shifting their stock, but they have become increasingly known for their high-profile collaborations and this one is their best yet. Not only does Mrs Carter star in the print campaign and TV commercial, but she’s had some input into the clothes too.
Hitting stores in May, H&M’s summer collection is bold, fun and wearable, as demonstrated by the global superstar. Everything that she wears in the multi-media ad campaign is part of the line and some of the standout pieces include the landscape-print bodycon dress, the flowing maxi length sundress and the awesome fringed bikini. If these look even half as good on us as they do on Beyoncé then we’ll be happy.
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