G.O.D and Hing Chao Launch Kung-fu Clothing Line, Modo Boon

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By Butterboom Writers  /  December 10, 2014

Goods of Desire (G.O.D.) and Hing Chao have teamed up to create Modo Boon – a contemporary clothing collection inspired by Kung-fu, Hong Kong’s most famous traditional martial art.  The design takes reference from Kung-fu clothing from the Republic period and gives it a modern feel. The Modo Boon collection is designed with attention to freedom of movement and comfort, using technical stretch material mix with today’s urban city style that are suitable for active city dwellers as well as for Kung-fu enthusiasts. The collection for both men and women consists of  jersey t-shirt, dri-fit pro t-shirt, loose shirts with knot buttons and mao collar,  sweat zip jackets with mao collar,wrap waist shorts, hoodies and loose archer pants.

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“Traditional Kung-fu apparel is better suited for stage performance than routine practice. I believe now is the time to change that. I would like to increase public interest in revitalising Kung-fu heritage, especially among the young generation, through this collaboration with G.O.D., a brand which had succeeded in revitalising the Hong Kong culture with its creativity,” said Hing, who is actively promoting Chinese martial arts through cultural activities, research and book writing.

Douglas Young, CEO and co-founder of G.O.D. said, “our aim is to visually depict and communicate the values and ethics of Kung-fu. Starting with traditional Chinese basics, we have added contemporary design elements with comfort as the priority.

The collection fulfils a functional requirement without sacrificing the cultural heritage. It can be worn easily by everyone.” Time to get your kung-fu outfit on and learn this traditional martial art or at least look cool in one of these.

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 How much?

T-shirts are from HK$380 to HK$680 depending on material,  Hoodies at HK$880, Kungfu Zip Jacket at HK$1580

Where to buy? 

Modo Boon is now available at three G.O.D. locations: Hollywood Road, PMQ and Stanley.  

 

 

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