Fashion Takes to the Shops and Streets for Hong Kong Fashion Week

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By Roxanne  /  July 10, 2014

The cities fashion industry and lovers are abuzz with excitement about Hong Kong Fashion Week, which started yesterday and runs until the 10th of July.

Over 40 events are being showcased at the fair, including eight fashion parades and nine house shows, plus the exclusive NARS x Phillip Lim Runway to Realway presentation which will unveil the 3.1 Phillip Lim colour collection for the brand (more on this later!).

This year Fashion Week is hitting the streets and shops with a series of fashion-related activities, events and exclusive products.

Whats On?

Local art house Stickyline has created a fashion inspired installation piece echoing the traditional use of residential space in Hong Kong that will be on display till the 22nd of July, at PMQ in Central.

Also on display will be the work of seven ex-finalists of the Hong Kong Young Fashion Designers’ Contest (YDC) who have produced a series of handbags and accessories to celebrate the recent opening of HKTDC Design Gallery at PMQ.

Items include purses made with neoprene and tanned leather, by designer Mountain Yam, distinctively patterned clutches from Walter Kong, acrylic necklaces, floral-patterned tote bags and teardrop crystal necklaces by Sandra Chau, and baseball caps inspired by arcade games from Nelson Leung, the Overall Winner of this year’s YDC.

To promote local talent, Stickyline has also teamed up with Fashionalley to create a special-edition headpiece for customers of the shops listed in the Hong Kong Fashion Map. The map is a search engine created by Fashionalley to help fashion lovers locate shops carrying local fashion brands.

Customers will receive the headpiece, worth HK$380, with any purchase of two or more products at 11 Fashion Map shops. Participating outlets and fashion designers include Harrison Wong, Magenta, Novelty Lane, Voulez Vous and Yeung Chi.

Designer collaborations continue to be hot news. NARS Cosmetics will host an 8th of July “Runway to Realway” presentation, unveiling the 3.1 Phillip Lim for NARS Nail Collection. The international beauty brand will also collaborate with three ex-YDC designers – Elizabeth Lin, Mim Mak and Mountain Yam – to launch a new beauty product: the Dual-Intensity Eyeshadow that can be used both wet and dry.

Where?

Hong Kong Fashion Week

  • Hong Kong Convention and Exhibition Centre, 1 Expo Drive, Wan Chai, Hong Kong. Tel: 1830 668

PMQ

  • 35 Aberdeen St, Central Tel: (+852) 852) 2870-2335

www.fashionally.com

www.narscosmetics.com

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