When it comes to cool Euro fashion, it’s hard to not think of PAPER London. The Brit label – founded by duo Kelly Townsend (former designer at Temperley) and Phillippa Thackeray (ex Lawyer) – is one of England’s bright young stars of the fashion scene. Known for their eye-catching designs with bold shapes, PAPER London gets top marks for their modern interpretation of classic Euro wear – with a side of British cool, obviously.
Since launching onto the scene in 2011, PAPER has garnered a strong celebrity fan base including Jennifer Lopez, Taylor Swift and Kate Hudson, and was recently awarded the British Fashion Council’s Contemporary Award. With references like these, the label is hard to ignore.
In its latest offering, PAPER’s celebrates 1940s chic with a summer collection inspired by holidays on the French Riviera. We see everything from printed cocktail dresses to sharp tailoring (and a nice nod to Yves Klein with Klein blue silks in).
Our favourite part? The fact that the silhouettes suit everyone. Got curves? Opt for the A-line shapes. Athletic figure? Give yourself some curves by combining trapeze shoulders with billowy cuts below.
Where to buy:
PAPER London is sold at Liger and Edit. For shop details, visit our store directory.