Celebrating its 200 years anniversary, Pringle of Scotland has launched the Deconstructed Program as part of their 200th anniversary program. Deconstructed is the first online site to offer sweater customisation. Users can customise a selection of Pringle’s popular twin-set and sweaters with different patterns, colours, select the trims and styles of the sleeves and where the logo appears. We love how you can add initials to make your own brand statement. We think they make the perfect Christmas presents.
To launch the program, Pringles teamed up with style influencers like Tilda Swinton, Manolo Blahnik, Bryan Boy and Caroline Issa who each designed their own Pringle sweaters. You can also purchase one of the ones they designed or customise your own.
The Deconstructed program has set up electronic kiosks in their Pringle of Scotland stores and launching later at Lane Crawford so shoppers can customise their sweaters in store.
- Find out more at www.hk.pringledeconstructed.com
- All sweaters are manufactured in Scotland so delivery takes upto 8 weeks
- Pringles of Scotland, Shop 223A, Level 2, Ocean Centre, Harbour City, Tsim Sha Tsui, Hong Kong. Tel: 2314 8718
- Lane Crawford, Podium 3, ifc mall, 8 Finance Street Central, Hong Kong, Tel: 2118 2288