Superdry introduces their SS14 collection; a celebration of Japanese and vintage Americana culture. The brand, which was found in 2003 and has become known for their unique urban clothing, featuring Japanese slogan prints and vintage-washes, has gained an international following and is sold in over 20 countries.
For the Spring/Summer 2014 collection, Superdry looked toward signature vintage Americana and Japanese street fashion styles, focusing on Japanese style graphics, embellishment and vibrant colour. Elements such as nautical and military styling, together with color blocking, dip dye and navajo prints create a dramatic collection. The colour palette includes orange, yellow, mint and sky blue, while the Americana influence is seen in palm tree, animal and striped graphics. You can expect an eclectic mix of clashing colours, prints and textures with unique detailing on pockets, collars and buttons. Accessories take centre stage with candy coloured shoppers, glitter sneakers and espadrilles.
Where to buy?
- Shop 506, Hysan Place, 500 Hennessy Road, Causeway Bay, Hong Kong. Tel: 2618 6038
- 176 Nathan Road, Tsim Sha Tsui, Kowloon, Hong Kong. Tel: 2314 7515
Photo credit: Superdry