Pure,the Fitness Center has created their own apparel line in 2013, called Pure Apparel’s this is Pure’s activewear line following the massive growth of the activewear market. Pure Apparel’s is right on mark in creating a line of comfortable of fashionable activewear made from technical fabrics. The 2014/2015 collection features the latest fabric technology for functional fits that are also flattering and feminine at the same time.
Check out the collection at Pure boutiques in Hong Kong.
The Core Collection is all about premium performance. Made from the new advanced Supplex Lycra, each piece is designed to give enhanced support and offers 4-way stretch. This way, it holds your shape and stays true to its cosy cottony feel. Colours for this collection are all about being bright – think sapphire, ruby, amethyst and citrine. In fact, you can wear your Pure Apparel piece from the gym to the street with its trendy street-style appeal.
The Chi-to-Chic Collection, a new style that fuses function and fashion. This is a more feminine collection with sexier outfits made from wicking interlocking fabric for ultimate support as they caress the body. This collection is a little bit more monochromatic compared to the Core Collection.
Where to buy?
At all Pure boutiques
- 3/f, ifc mall, 8 Finance Street, Central, Hong Kong. Tel: 2971 0555
- 14/f, The Peninsula Office Tower, 18 Middle Road, Tsim Sha Tsui, Hong Kong. Tel: 8129 8800
Photo credits: Pure