Swedish skiwear brand Peak Performance opened their first store at Harbour City in Hong Kong a couple of months back in September 2013. Peak Performance is one of Scandinavia’s largest and most popular sportswear brand with stores in over 26 countries and over 2300 retail points. They’ve only just started to expand into the Great China market with the Hong Kong store opening and two other stores in Chaoyang and Haidian districts of Beijing. Peak Performance began in 1986 in Åre,the beautiful mountain village in the Swedish province of Jamtland when skiing buddies – Stefan Egnstrom, a World Cup skiing champion, Peter Blom, editor-in-chief of the country’s top ski magazine and Christer Martensson, Designer and Jonas Ottosson decided to create a company to make ski outfits that not only looked good but was functional using quality high performance fabrics ski outfits, basically ski outfits that they wanted to wear. The brand took off when people wanted these outfits and Peak Performance is today known over the world as one of the top brands of skiwear. Since then they have extended their line to other outdoor sports line for mountaineering, golf and biking.
Butterboom’s top Ski Jacket Picks from Peak Performance:
The Aero Jacket This jacket packs a punch in terms of innovation and high-tech kudos. The jacket features a snap-in vest that uses a nano-insulation technology (Aerotherm) that is capable of blocking extreme heat and cold. Originally developed for NASA space travel, it is 8 times better at insulating against heat and cold than any other material in the world. The jacket weights nothing, is wind and water proof and also breathable and stretchable using fabric Peak Performance’s 3-layer HiPe Ace fabric..
The Black Light 4 Season Jacket
Made for extreme conditions, this jacket was designed in collaboration with expert mountaineers Silvio “Gnarro” Mondinelli, Erwan le Lann and Edurne Pasaban to offer a jacket that addresses safety and function required of mountaineering. The jacket features 2 large chest pocket, pit zips for ventilation, pre-shaped sleeves for freedom of movement and one-hand adjustable hood with a zero friction.
The Chilkat Jacket
Inspired by and designed for free-skiers looking for maximum flexibility of movement, the Chilkat uses the new lightweight 2-layer HiPe Ace fabric that stretches and is breathable and has a layer of ThermoCool padding that maintains a bit of a micro-climate on the inside. The design features plenty of ventilation zips, pockets and a helmet compatible hoot and comes in this season’s hot colours – fushia pink and orange. A great entry level ski jacket.
Women’s Chilkat Jacket (Left) & Black Light 4 Season Jacket (Right)
Where to buy?
- Shop 2208, Harbour City, Tsim Sha Tsui, Hong Kong. Tel: 2736 9596
- 4/F., Youyi Shopping City, Beijing Lufthansa Center, No. 52 Liangma Qiao Road, Chaoyang District, Beijing, China
- B1 Level, Beijing Jin Yuan Yan Sha,No.1, Yuanda Road, Haidian District, Beijing, China
For more information, visit the Peak Performance Facebook page
Photo Credit: Peak Performance