Joseph Autumn Winter 2010 Collection

By Butterboom Writers  /  September 10, 2010

Joseph gives new definition to Winter cool.

After the success of his chain of London-based designer boutiques, designer Joseph Ettedgui launched Joseph, an eponymous ready-to-wear label. This was back in 1983 this label has since built quite a reputation for quality classic pieces.

For Autumn Winter 2010, Joseph focuses on capturing the mood of a new modernity. Joseph presents a sleeker and cleaner silhouette, notably with the absence of studs and other heavy embellishment. Joseph 2010 takes on inspiration from Edie Sedgwick and Lauren Hutton and takes on the feminine masculine mix. The collection has a very early 70’s French vibe feel to it. Pieces to covet from this season’s collection include leather trench-coats, leather paneled dresses, stripes and sheer lace pieces to layer.

Joseph successfully gives their own unique take on the classics and there are a-lot of pieces that will add that bit of edginess and cool to your work wardrobe.


What to look out for from this collection:

  • leather trench coats, pants and skirts
  • fur coats and vests
  • lace dresses and shirts
  • sailor stripes pieces to mix and match

Where to Buy:

  • Shop 110, Lee Gardens 2, Causeway Bay, Hong Kong. Tel: 2808 1040
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