Jason Wu’s First Hugo Boss Campaign for Fall/Winter 2014

By Roxanne  /  June 13, 2014

Hot on the heels of the excitement over Jason Wu‘s position at Hugo Boss comes the brands first campaign under the direction of the designer. It presents a comprehensive vision across fashion for both men and women, building the new look for the BOSS brand. Shot by Inez and Vinoodh, styled by Joe McKenna, and featuring Edie Campbell, who is Wu’s muse, and Scott Eastwood, the son of legendary director Clint Eastwood, the FW14 campaign is dynamic and character-driven, defining the fundamental codes of BOSS for the twenty-first century. With a strong focus on a palette of greys, beige, and black, the images are in keeping with the dark and sophisticated attitude of Hugo Boss, but still contain the inherently cool edge that Wu is famous for.



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