IZZUE COLLECTION Spring/Summer 2013

By Butterboom Writers  /  June 17, 2013

Fashion forward apparel for the style savvy.

izzue-ss13-butterboom-1Wrapped Blazer and Tight Jeans with Ruffles Details (Left)
and Poly Chiffon Irregular-cut Top (Right)

Hong Kong-based IZZUE has been providing casual urban wear with a luxe, design focused aesthetic since the inception of IZZUE COLLECTION in 2006. For Spring/Summer 2013, they have embraced some of the season’s key trends, with oriental and sportswear influences running throughout, as well as playing around with proportion, layering and colour.

izzue-ss13-butterboom-2Tencel Jersey Wrapped Dress (Left) and
Colour Blocking Tank Top and Denim Ruffles Skirt (Right)

Versatile and easy to wear, the collection looks to Japanese kimonos for inspiration. Wide sleeves, cinched waists and, surprisingly for IZZUE COLLECTION, fertile floral prints can be seen on sophisticated, feminine pieces. Elsewhere, light-weight fabrics and sports-chic designs capture the current crush for all things sportive, never letting go of IZZUE COLLECTION’s sophosticated silhouette and street style.

Where to buy?

  • Shop C-33, APM, 418 Kwun Tong Road, Kwun Tong, Kowloon, Hong Kong. Tel: 3148 1173
  • Shop 601,  Times Square, 1 Matheson Street, Causeway Bay, Hong Kong. Tel: 2506 9327

Leave a Reply