Fashion with a message coming to H&M stores in 2008.
H&M in collaboration with artists like Rihanna, Timbaland, My Chemical Romance, Scissor Sisters, Ziggy Marley and more are joining forces in the battle against AIDS and are launching a collection for guys and girls with the aim to spread awareness about HIV/AIDS, which affects many young people all over the world.
The collection comprises T-shirts, tank tops and hooded sweaters. All garments feature a print and the neckline label carries the name of the print designer. Some of the prints are low-key and subtle, and whisper that this is important. Others raise their voice. Katharine Hamnett‘s print in big, black, block lettering on a white background shouts “USE A CONDOM!”, while Tiga‘s check all-over print calls for quiet reflection. Some of the squares have a different colour and represent all those who have the virus. The idea behind the campaign is summed up by Henrik Vibskov‘s print: Be aware – it is still happening.
Prices vary from HK$125 to HK$350. All garments are made from 100% certified organic cotton and carry a special hang tag that reads: “This might be the most important piece of clothing you’ve ever had your hands on.”
The collection “Fashion Against AIDS” will be available in H&M’s Divided departments in Hong Kong’s H&M stores in February 2008.
Here’s Rihanna with a message for her fans: