FitFlops Sell More Than 1 Million Pairs

By Butterboom Writers  /  July 24, 2008

Crocs are dead, long live the sandals with the built-in-gym.

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FitFlops have developed a giant fan following with a few design but with a good price and actual buyer testimonials that say they are actually getting thinner, trimmer legs and improved muscle definition and have people like supermodel/Project Runway host Heidi Klum singing its virtues:

Launched a year ago, the FitFlop (available in women’s sizes only) has capitalized on the craze in wellness footwear — a category that includes the SpringBoost and Lytess Muscle Trainer athletic shoes, and an ever-expanding array of sneakers and sandals by Masai Barefoot Technology, or MBT. That a shoe could provide benefits beyond that of the average sneaker is something that appeals to American consumers, who are increasingly turning to footwear said to deliver everything from firmer thighs to increased calorie burn to a reduction of cellulite.

Read the rest of the story here. You can buy FitFlops in Hong Kong at one place: Rush. They cost about HK$400 a pair and you get them at their online shop (don’t be so lazy) or visit them at their Wyndham Street shop or their Discovery Bay shop.

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