Rei Kawakubo slums it this Autumn with mainstream fashion.
Comme des Garçons‘ founder and head designer Rei Kawakubo will create this autumn’s guest designer collection at H&M. Rei Kawakubo, famous and admired for her creativity and artistry, will design a women’s and a men’s collection, with some pieces for children too. Accessories and an exclusive unisex fragrance will also be included in the collection.
“I have always been interested in the balance between creation and business. It is a dilemma, although for me creation has always been the first priority. It is a fascinating challenge to work with H&M since it is a chance to take the dilemma to its extreme, and try to solve it”, says Rei Kawakubo, Comme des Garçons.
“Rei Kawakubo has been at the top of our wish list for a long time and we are thrilled that she has chosen to collaborate with us. We have tremendous respect for Kawakubo’s fashion philosophy of questioning fashion’s ingrained patterns, and admire her artistic approach to design. We are particularly excited that the collection will be launched in Japan, Kawakubo’s native country, at the same time as the launch of our new store there”, explains Margareta van den Bosch, creative advisor, H&M.
The world launch of the collection will be at the opening of H&M’s second store in Tokyo, Japan, in the beginning of November. Launch date for other H&M markets will be a few days later. We’ll showcase the designs as soon as H&M sends them to us.