California Dreaming with 7 For All Mankind

By Butterboom Writers  /  March 8, 2009

A spring fling with the sun, sea and desert.

There’s nothing more comforting than pulling on your favorite pair of jeans and who better to know denim than 7 For All Mankind. For Spring 2012 the purveyors of premiere jeans looks to their Californian roots to conjure up luxurious ease and that forever cool aesthetic.

For the ultimate leg lengtheners look no further than 7 For All Mankind’s Andie cut – fitted through the hip and thigh in a subtle and soft open-weave fabric. Sure to be universally flattering, this easily becomes the go-to pair for Spring.

With a color palette inspired by the 1950s, expect an array of perfectly worn-in and sun-faded shades. We’re talking sand-blasted pink and sunflower yellow slim-straight fits or a bright coral denim jacket. Mix these colors with metallic, hand-distressed and washed down techniques and you’ve got yourself a full blown top-down-driving-by-the-sea experience. The men don’t get left behind – they look to the California desert as its muse and present natural-tones of sand, beige and sky blue.

Where to Buy?

  • Shop No. 3083 Podium Level 3, IFC Mall, 8 Finance Central, Hong Kong. Tel: 2234 7746
  • Shop 311, Ocean Terminal, Harbour City, Tsim Sha Tsui, Hong Kong. Tel: 2736 0202
  • Shop LG2-24, Festival Walk, 80 Tat Chee Ave, Kowloon Tong, Kowloon, Hong Kong. Tel: 2722 9669
  • Shop 1013-1014, First Level, Elements , Kowloon Station, 1 Austin Road West, Kowloon, Hong Kong. Tel: 2722 9670

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