Burberry launches first interactive campaign by a fashion brand.
True Brit brand Burberry has launched a fully interactive campaign for their Autumn/Winter 2010 collection enabling users to click, drag and control what they view on their website at Burberry.com. Get ready to play Fashion Director and fully engage with the cast of models and collection. “I want anyone who sees the campaign not just to see images, but to feel a part of what we have created; connecting people through technology, music, the collections, the attitude, and the emotion captured” –Christopher Bailey, Burberry Chief Creative Officer.
The collection is shot by Mario Testino and features a cast of models, actor and musicians.
Burburry ups its cool ante by featuring upcoming bands and musicians in their campaign like Life in Film and Ramona. What we’re seeing is part of Burberry’s new direction to support and develop emerging British talent. Keep an eye on Burberry Acoustics – a music library to discover new music talents with Christopher Bailey.
Check it out at Burburry.com