New Denim Look: The Boyfriend Cut Jeans

By Butterboom Writers  /  February 16, 2009

Looking for a new boyfriend, jean cut that is?


Seen on the likes of Katie Holmes and Jennifer Aniston, the new “Boyfriend” jeans has become a quick favorite.  Eizelle Taino, “Jeanious” of INDIGO Denim Bar anticipates the Boyfriend cut to be the number one investment of ladies this year.


With it’s relaxed fit and girl next door appeal, girls are going crazy about how easy the cut is to dress up or down.

Indigo carries many popular brands that feature their version of the jean; including Current Elliot, Blank, Citizens for Humanity, and Goldsign.


Too busy to come in and try on a new ‘Boyfriend’?  Send Indigo your measurements and style preferences and enjoy their Denim Delivery Service.  Their knowledgeable staff and owner will then pick denim choices based on your size and style and have them delivered to your own home to try on.

Where to buy:

  • 32A Staunton Street, SoHo, Central, HK
  • Causeway Bay:  G/F, Delay No Mall, 68 Yee Woo Street, Causeway Bay, HK

Photo credit:  LiveGlamour & Fashion Plate


Leave a Reply