A softer approach to power dressing.
BCBG Max Azria is a Los Angeles based brand that channels the laid-back Californian attitude and mixes it with European sophistication. The Spring/Summer 2013 collection was inspired by Helmut Newton‘s black and white photographs of powerful femme fatales seen in both in black and white leather harnesses that somehow works well when blended with a more fluid silhouette.
Overall, the aesthetic is feminine and sexy. There are some standout lightweight summer dresses featuring lace cut outs that are very covetable. We like the monochrome palette and minimal splashes of colour like coral which we think will be big this spring. Overall, they have lived up to their namesake of, ‘bon chic, bon genre’, or ‘good style, good attitude’.
Where to buy?
Shop 311, 3/F, The Landmark, 15 Queen’s Road Central, Central, Hong Kong. Tel: 2868 9873