Religion is not something one generally associates with fashion. As an inspiration maybe, but a ‘Holy Bible’ clutch? This is relatively unchartered territory… Hong Kong fashion house Amenpapa however, has taken religion to the high street complete with neon trimmings and a heavy dose of fun.
Founder Salina Yam attributes a bout of depression and her subsequent devotion to the Catholic faith as the inspiration behind the idea to create a unique line of T-shirts featuring religious scripts. Acting completely on a whim and printing thousands, Yam’s faith has been rewarded as Amenpapa has, in a relatively short time acquired a firm celebrity following including music artists Sammi Cheng, Eason Chan and Vanness Wu and also collaborated with a number of creatives including make-up artist, May Shum. The unisex brand is now also sold at Harvey Nichols and concept store Cocktail. Not bad for Yam, who before Amenpapa, had no real passion for fashion.
What to expect
Walking into the concept “Bible Storyland” store in Tsim Sha Tsui it is immediately obvious as to the inspiration behind the brand. There’s a ‘Last Supper’ table, a counter in the shape of a giant bible and quirky symbolism everywhere. A personal favourite of mine is the ‘Last Supper’ print seen on skirts, shirts and scarves.
Now in its 8th season, the recently released F/W ’13 collection entitled ‘Break It’ is consistent with the brands extroverted aesthetic. In particular, this line finds inspiration in the search for truth amongst the constant bombardment of values projected by society and features this seasons print du jour, plaid, and an abundance of leather, hounds-tooth and colour.
Stylistically the brand appeals to the rebel in you. It is loud, it is honest and it doesn’t apologise. One would think that shirts emblazoned with religious scripture and imagery would offend or come across as crass, but the tasteful designs and originality of each piece trump any senses of transgress. The range consists of mostly quirky print leggings, crop tops, leather pinafore dresses, embellished jerseys and sweater tops and an abundance of shirts. There’s an equally diverse men’s range, with the now infamous ‘Amen’ t-shirts remaining a firm favourite.
How to wear it?
Amenpapa in spite of its edginess is surprising easy to wear! The boldness of every piece makes them the perfect addition to uplift any look, plus, you’ll inspire conversation and receive more than a few double takes wherever you go.
Prices averages at HK$ 1000 for a dress and HK$400 for a shirt.
Where to buy?
You can find Amenpapa at:
- AMENPAPA’s Bible Storyland, Shop 206, 2/F, Silvercord, 30 Canton Road, Tsim Sha Tsui, Kowloon, Hong Kong. Tel: 3102-3800
- Harvey Nichols, The Landmark, 15 Queen’s Road Central, Hong Kong. Tel: 3695 3388
Photo Credits: Amenpapa