British model and musician Karen Elson is the new face of Cartier’s advertising film The Magic of Diamonds. The red-headed model who has fronted for campaigns for the likes of Lanvin and Prada, appears in a mini festive film for the Parisian jewellery house Cartier.
Directed by Swedish Director Johan Renck with Elson singing the cult song Diamonds Are a Girl’s Best Friend in the background, the 90 minute mini film is shot like a fairy tale around Paris. The film pays homage to Marilyn Monroe with Elson playing the red-haired version of the blonde bombshell. Dressed stunningly in a striking red dress, Elson is dancing around the streets of Paris and sought after by a group of suitors. Leaving her suitors, she take a boat ride on a dazzling diamond encrusted boat down the River Seine and in the end, she chooses diamonds over love – a fitting tribute to the song Diamonds Are a Girl’s Best Friend. This is Christmas according to Cartier!