Butterboom Picks From Joyce SS14

By Roxanne  /  January 30, 2014

Spring is in the air and you can tell by the the burst of prints, graphic and flowers and happier brighter colours from the new collection in-store now. We checked out what’s in store for Joyce SS14 and picked out key styles that will be hot this coming season.

Flower power – Flower prints in all sort of styles is big this Spring. If you are short or very petite this can be a tricky trend to wear since big prints can be overbearing on you.  Rather stick to one piece in a smaller design and keep hemlines short.  An oversize jacket like the billowy trench coach style below pairs with a neutral fitted dress looks stylish and elegant.  Taller girls can wear just about any size print.  You can even combine two clashing prints for extra style points or combine solid block colours with a bold print.  For a fail safe option choose florals- they are a style staple.

Voluminous skirts – The voluminous skirt is the skirt to wear this Spring!  Choose one that’s eye-catching like this bright blue number, it’s best to keep the rest of your look simple to let the skirt shine.  Make sure to balance out the volume below with a form-fitting top that accentuates the waist.  And don’t forget to add high heels for extra drama! For this look, short skirts are better than long and look for thicker materials that will look more sculptured and you can wear it from office to that evening cocktail afterward.  Add an oversized printed coat in contrasting shades for those slightly chill Spring days.


Black + white layering – Black and White is still hot and for Spring, we are recommending that you layer the two colours for a graphic chic look.  This is a trend that will stay, and is perfect for transitioning to the warmer months.  Don’t worry if the thought of layering gets you flustered, its as simple as combining a pleated skirt with a simple t-shirt and waistcoat.  Choose a busy skirt that combines the two colours and wear block colours on top.  A bright clutch and lip in red or pink adds just enough colour to set off this graphic look.

Black Waist Coat with Pleated Skirt 2 - Joyce SS14


Where to buy?

All clothes available at Joyce stores –

  • G/F New World Tower, Central, Hong Kong. Tel: 2810 1120
  • Shop 232 Pacific Place, 88 Queensway, Admiralty, Hong Kong. Tel:2523 5944
  • G106 Gateway Arcade, Harbour City ,Tsim Sha Tsui, Hong Kong. Tel: 2367 8128
  • Shop 209-210 Lee Gardens One, Causeway Bay, Hong Kong. Tel: 2907 2228


Photographer: Andrea Pun


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