RIMOWA’s ‘The Luggage with the Grooves’ Lookbook Shoot 2013

By Butterboom Writers  /  January 21, 2013

New luggages for the travel season.

The premium luggage brand RIMOWA, famous for its lightweight, durable suitcases with signature grooves, has released its Lookbook for 2013. Shot by world fashion photographer Horst Diekgerdes, the campaign features models Alessandra Ambrosio and Johannes Huebl against the backdrop of the RIMOWA JU52 plane.

The luggage takes centre stage as the ultimate accessory for the modern traveller who does not want to compromise on practicality or aesthetics. The plane is a nod to both the heritage and modernity of the brand; their first aluminium, grooved suitcase, introduced in 1950, was inspired by aircraft technology. Overall, the campaign showcases the timeless-design and functionality of the RIMOWA brand.

Where to buy?

  • RIMOWA Flagship Store, G3 Holiday Inn Golden Mile Hotel, 50 Nathan Road, Tsim Sha Tsui, Hong Kong. Tel: 2366 8085
  • RIMOWA Store, Shop G01, The Galleria, 9 Queen’s Road Central, Hong Kong. Tel: 2525 2780



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