Gucci Launches New Luggage Brand

By Butterboom Writers  /  June 27, 2008

Gucci Viaggio takes Hong Kong on a luxury trip.


Gucci has just announced the launch of their new collection of exclusive luggage and travel accessories under the name Gucci Viaggio (Italian for “trip”) in Hong Kong.

Creative director Frida Gianni has taken the classic Gucci style and updated it for today’s busy travelers using resistant, high-tech resin in a collection that includes sleek semi-hard case trolleys, garment bags and briefcases.


Gucci Viaggio offers a multitude of options to suit each and every travel need. Three different sizes of trolleys are available together with smaller carry-on bags which can be conveniently stacked on top of the suitcases. Garment bags, briefcases and backpacks are also available, as well as document cases and computer holders. The suitcases feature firm pop-out handles for ease in transport and include well-organized internal compartments with stretch linings.

The surfaces of these sturdy semi-rigid pieces are coated in a protective glaze that is available in a chic plain black, as well as in the double GG printed canvas. As with all exceptionally crafted accessories at Gucci, each piece in the Gucci Viaggio collection is entirely Made in Italy, a renown guarantee both of timeless style and high quality celebrating the core values that have come to distinguish the brand throughout the years.

A Gucci Viaggio is available in Hong Kong from June 2008.



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