To celebrate their 50th anniversary in Japan, Fendi launched the Japan Peekaboo Project. The project saw Fendi work with five personalities to create their own personalized Peekaboo bag. Fashion icon Anna Dello Russo, actress Mao Inoue, contemporary artist Fuyuko Matsui, artist Hiroko Takahashi and President of Tokyo University of The Arts Ryohei Miyata.
Fendi is auctioning these bags at a special auction starting from 20th April – 20 May 2015. Profits from sales will go to the the Tokyo University of The Arts to support younger generations in the fields of art, design and fashion.