Alexander Wang x H&M Campaign

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By Roxanne  /  October 9, 2014

The long awaited Alexander Wang x H&M collection hasn’t hit stores just yet, but to give us a little taste of what to expect, take a peEk at the athletic themed collection.

Wang has long been the poster boy of minimalist chic and a favourite of models everywhere, so its no surprise then that Joan Smalls, Raquel Zimmermann, Isabeli Fontana and Natasha Poly are fronting the campaign. The addition of English soccer player Andy Carroll and kickboxer Rivaldino dos Santos as the faces of menswear add a steely dose of credible athleticism. Shot by famed fashion photographer Mikael Jansson, the photos look like something out of an Olympic sportswear catalogue and are as stylish as they are athletic.

With the slew of sport-chic inspired ranges hitting the runway of late,  this collection is not surprising, but what sets it apart from the rest is its functionality. Wang has designed true performance pieces that are within the natural price points of sportswear for H&M. So yes, you really can look this good when you hit the gym. Along with men’s and women’s apparel, the collection includes shoes and bags.

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