Silhouette did well to place Cate Blanchett as the new ambassador of their ICON for an ICON campaign, the latest eyeware collection from Silhouette’s popular Titan Minimal Art range. The Australian actress was photographed by the legendary Peter Lindbergh on location in Hollywood where she sports the rimless glasses and sunglasses created just for her.
Says Arnold Schmied, co-owner and Chairman of Silhouette International, “Her authenticity and naturalness are both things Silhouette admire in Cate. The rimless aesthetics of Titan Minimal Art means you see things without restriction and that is the idea behind this campaign: you see Cate in a relaxed moment, as she really is.”
Titan Minimal Art glasses are designed by Silhouette’s award-winning team of in-house designers in Linz, where the glasses are manufactured. Super lightweight titanium gives the glasses lightness and flexibility while the temple ends are made from using two-component SPX+ fusion technology so they feel smooth but grip effortlessly. Its lens shape can be customised to suit the face of the wearer. The sunglasses lens offer 100% protection against UVA, B and C rays, are anti-reflective and can be polarised or even made to prescription.
Cate Blanchett wearing the Silhouette Titan Minimal Art The Icon Glasses
Silhouette Titan Minimal Art The Icon Glasses
Suggested retail price HK$2,650
Where to buy?
From authorised Silhouette dealers. For locations, log on to www.silhouette.com/hk
Photo Credit: Silhouette