How your skin looks really depends on how you choose to treat it. In other words, you have a choice in the destiny of your skin and the choices you make today will impact your skin in the future. This is the message behind SK-II’s latest campaign, #ChangeDestiny, which doesn’t just relate to skin but also to life.
SK-II collaborated with blogger Juri Cho, a music major graduate turned bag designer, who is a fine example of taking destiny into your own hands. In the film, she talks about using SK-II – in particular its Facial Treatment Essence – 12 years ago and how it has paid off now with her skin looking younger and more beautiful.
Skin Destiny Study conducted a study that shows users using SK-II had a profound impact how your skin looks 10, 20, 30 years later. Results from this study where almost 300 users were tested showed that those who used Facial Treatment Essence in their late 20s or early 30s (like Juri) have much more beautiful skin than those who didn’t. To find out more about the study, log-on to the SK-II website.
Tell us what you think, get in on the conversation on Twitter and Facebook (@SKIIHK) by hashtaging #ChangeDestiny.
Watch Juri’s video here:
Post sponsored by SK-II