Celebrity Fragrance Rampage!

By Butterboom Writers  /  October 31, 2011

Katy Perry, Taylor Swift, Beyonce…everyone’s at it!

Everyone that’s anyone these days is churning out a celebrity fragrance…well, if Paris Hilton is on her 14th by now, surely anyone can do it, right?!

With the news that socialite and stylista Nicole Richie will release her first (as yet unnamed) fragrance in September 2012, we thought we’d take a look at the latest celeb scents on the block.

Katy Perry’s suitably wacky perfume is entitled Purr and features a cat-shaped purple bottle and accompanying posters showing the kooky popstar in a purple latex catsuit playing with – what else – a ball of wool!

Teenage popstrel Taylor Swift’s Wonderstruck is a far more whimsical affair, if you can imagine that! Named after lyrics from her song Enchanted and with a bottle decorated with gold charms, this is a scent that’s just as sweet as the singer herself.

Meanwhile, Black Eyed Peas singer Fergie collaborated with Avon to produce her fragrance Outspoken and, more recently, Outspoken Intense, with a bottle inspired by a glass at her wedding.

Beyonce is now up to her second perfume, with Pulse following her strong signature scent Heat, as is fellow sexy singer Rihanna with Reb’l Fleur (also written as one of her tattoos) and Rebelle.

However, the most bizarre on our list has to be Justin Bieber, who follows up his best-selling OPI nail polish line (yes, really!) with a perfume for women. Someday features a flower-topped bottle that bears more than a slight resemblance to Marc Jacobs’ Daisy and Lola scents, and has already made history as the biggest-selling celebrity fragrance launch in Macy’s history. It’s a long way from Chanel No.5, that’s for sure!


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