Hey VIP’s check your email for your invitation.

Salvatore Ferragamo invites you to a 60% off sale on handbags and stuff from the pre-Spring/Summer collection, from now till August 10th. VIP subscribers check your email for the details. Don’t want to miss these promotions? Get on the Butterboom VIP Mailing List.

Crocs are dead, long live the sandals with the built-in-gym.

FitFlops have developed a giant fan following with a few design but with a good price and actual buyer testimonials that say they are actually getting thinner, trimmer legs and improved muscle definition and have people like supermodel/Project Runway host Heidi Klum singing its virtues:

Launched a year ago, the FitFlop (available in women’s sizes only) has capitalized on the craze in wellness footwear — a category that includes the SpringBoost and Lytess Muscle Trainer athletic shoes, and an ever-expanding array of sneakers and sandals by Masai Barefoot Technology, or MBT. That a shoe could provide benefits beyond that of the average sneaker is something that appeals to American consumers, who are increasingly turning to footwear said to deliver everything from firmer thighs to increased calorie burn to a reduction of cellulite.

Read the rest of the story here. You can buy FitFlops in Hong Kong at one place: Rush. They cost about HK$400 a pair and you get them at their online shop (don’t be so lazy) or visit them at their Wyndham Street shop or their Discovery Bay shop.

Check out Diesel’s Spring/Summer 2009 Runway bikini bonanza.

Boy is it ever hot in Hong Kong this past week. So just forget the office and get out to the beach. Looking for some new bikini styles? Vogue.com has your inside look at what Diesel wants you to wear at the beach, direct from the Miami Swim Fashion Week that just ended.

Click here to see the full runway photos.

How to get Haute Couture on your new iPhone.

Looks like Chanel was the first fashion brand to get into the new iPhone App Store. So for all of your who grabbed an iPhone (and iPod Touch owners who upgraded their firmware) in Hong Kong can have some cool haute couture to view on it.

Not only can you view photos and videos of the upcoming Chanel collection, but it also works as a store locator and a news feed for all that’s happening in the world of Chanel. How’s that for having not only the coolest mobile phone out there, but also having the latest and greatest Chanel info right at your fingertips.

Look forward to more brands doing this and look out for a Butterboom iPhone Hong Kong Shopping application in the near future.

If you have iTunes, then all you need to do is click here to install.

The American Mid-West is the theme for Replay’s Fall collection.

Replay has sent us a few pieces from their Fall/Winter collection due out in Hong Kong at the end of July.

The woman’s collection looks to the world of country and is reworked in a contemporary style. This is a version suitable for urban women who nevertheless like folk touches for a more romantic look. There is a definite fusion of styles working here: hippie, art deco, the Bauhaus graphic experiments and a jazz style.

Click to Continue Reading Story

Show us how ’smart’ you are, and you can win tickets…and love it!

Get Smart - the movie remake of the classic TV series starring Steve Carell, Anne Hathaway, The Rock and Alan Arkin - opens in Hong Kong on August 7th, but Warner Bros. Hong Kong has allowed 10 lucky Butterboom readers to get free tickets to the advance preview screening on July 29th (next Tuesday) in Tai Koo Shing, Hong Kong side.

To win, all you have to do is show us how smart you are…

In the comments box below, all you have to do is type in a smart or funny line for Agent 99 (Anne Hathaway) and Agent 86 (Steve Carell) in the scene below - its that easy!

UPDATE: July 24 - 12:13pm - Contest is now closed! Thanks to all who entered. Winners will be getting an email in the next hour on how to pick up to get their pair of tickets and binoculars.

Click to Continue Reading Story

Celebs and socialites attend the Swarovski bash for Fall/Winter 2008.

Following up on our coverage from Friday, is this slideshow on the celebrities attending the Swarovski ‘Passages of Night’ party that showcased their Fall/Winter 2008 collection.

Flying in from Austria specially for the event were Robert Buchbauer, great great grandson of Daniel Swarovski, founder of the Swarovski company, and Nathalie Colin, Swarovski’s Creative Director.  They played host to over 700 celebrities, socialites, trend setters and fashionistas, including Ms Carina Lau, Mr Vanness Wu, Charlene Choi, Sun Li, Bernice Liu, Yoyo Mung, Raymond Lam, Pauline Yam, Belinda Hong, Fannie Yuen, Cecilia Yip, Shermann Chung, Brandon Chau, 2R, Renee Dai, Wylie Chiu, Juno Mak, Ivan Wong, Shiu Stephen Junior, Xuan Mu, Alvina Wong, Gretchen Ng, Natalie Chiu, Wing Shya, Freeze, Kevin Poon and Rosemary at the glamorous event.

Part one is here.

Watch the whole Fall/Winter runway show like you were there.

This is the video version of the Fendi Fall/Winter 2008-2009 collection photo slideshow we ran yesterday sent to us by Fendi Hong Kong. The video is about 8 minutes long, and if you sip a glass of champagne at your computer while watching it, its almost like you are actually there.